Executive Summary.
By-Bergljot Baklien/ Diyanth Samarasinghe

 
There is sufficient research findings and empirical evidence to confirm that media influences people's beliefs, attitudes, and behavior. Social learninig theory explians that media messages young people's behavior, through portrayal of examples and models to follow.
Alcohol & Tobacco in :

Television

Television Movies.
Rental Movies.
Teledramas.
Television Music.
Television Advertisments.
Television News.
Cartoons/Documentaries/Other Programs.

Radio

Reference to Alcohol/Tobacco & Other Drugs on News.
Reference to Alcohol/Tobacco & Other Drugs in Adverticements.
Reference to Alcohol/Tobacco & Other Drugs in Songs.

Print media Daily Papers.
Weekly Papers.
Monthly Magazines.
 

A research study funded by JICA for the Ministry of Health, Nutrition and Welfare. By Kumari Welagedera.
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