Different types of campaigns and awareness programmes are carried out continuously island wide with the participation of volunteers, CBOs and GOs. It is believed that a constant commitment to public education is essential for changing the attitude of public on tobacco and alcohol. Public issues or attention are used to convey the messages.
Public awareness at National Exhibitions
The government of Sri Lanka organizes “Dayata Kirula” – an education and development exhibition every year coinciding with the country’s Independence Day celebrations which falls on 4th of February. Many government and private sector organizations showcase their products and services at this exhibition. ADIC carries out campaigns in line with the exhibition to convey prevention messages to millions of people.
Awareness campaign for hotels owners and retail outlet dealers
Awareness campaigns are carried out promoting “Customer Friendly Business” in several districts with the collaboration of The National Authority on Tobacco and Alcohol (NATA) and Regional Health Services Units. The owners of the retail outlets and the hotels are made aware about maintaining a consumer friendly business with a healthy environment and products.
Seasonal and festival campaigns
Public awareness campaigns are carried out annually at the seasonal events and festive occasions held in Nuwara-Eliya, Anuradhapura, Mahiyanganaya, Katharagama, Hatton and Colombo.
Awareness through messages
Several billboards to diminish the image of tobacco were displayed at the main bus stand in Colombo Central Bus stand with the corporation of National Transport Commission. St. Anthony’s Group provided the financial assistance for this cooperate social responsibility project.
Alcohol prevention billboards were also displayed at places where the alcohol usage is high and visible.
Apart from posters, cutouts and banners, video projections were also used to disseminate the prevention messages at places where massive crowds gather.