In 1995, Alcohol and Drug Information Centre (ADIC) together with the Plantation Housing and Social Welfare Trust now known as the Plantation Human Development Trust (PHDT)), initiated a pilot project to reduce the alcohol related harm in the plantation sector.
Subsequently interventions were extended to an additional nine estates with the support of the Asian Development Bank (ADB), the Regional Plantation Companies (RPCs) and the Plantation Development Project of the Ministry of Plantation Industries. After eighteen months of interventions, it was found that the aggregate consumption of alcohol had reduced with hardly any of the youth initiating use. Quitting of alcohol use by alcohol users and reduction in the frequency and the quantity consumed also contributed to this overall reduction.
As a result the demand for alcohol reduced causing the selling points to reduce drastically. There was a marked difference in the incidents of violence, in the labour turnout especially during festivals, in the status of women and in the well being of children.
Interventions to reduce alcohol in the estate sector by ADIC has been successful in 10 estates in Sri Lanka. Based on the success of Phase I, ADIC and PHDT are convinced that the Phase II of the Plantation Development Project (PDP) funded by both Asian Development Bank (ADB) and Japan Bank of International Corporation (JBIC) should establish a sustainable infrastructure which would enable a wider outreach within the estate sector.
The regional structure of the PDHT is already established and is involved in developing the human capital in the sector while supporting the health and well being development of the estate communities.
At presents ADIC has completed Alcohol Demand Reduction Programmes in the Wattawala Plantations (8 estates) and Horana Plantations (8 estates), Bogawanthalawa estate (5 estates), Talawakele (4 Estates) and Lalan Plantations (4 estates) under Social awereness programme in the Plantation Development Project (PDP).
ADIC Programmes are also conducted as a pilot project in collaboration of the Ministry of Community Development and Social Inequality Eradication (4 estates)